Sergio Marchionne Says Dodge And Chrysler Have A Future, Hints At New Charger And Challenger
Fiat Chrysler Automobiles recently wrapped up its Capital Markets Day event which primarily focused on Alfa Romeo, Maserati, Jeep and Ram. FCA decided to eschew a dedicated Chrysler and Dodge presentation but CEO Sergio Marchionne mentioned the brands a handful of times. Despite rumors to the contrary, he confirmed the future of both brands is “not in question” as they are important to the company’s North American lineup. While both brands are safe, there will be changes in the future. Autocar notes Marchionne said “Our view is that 70% of the US market is already non-sedan, so to try and build traditional sedans is not helpful.” However, that doesn’t mean the company is going all-in on trucks and crossovers as the executive stated “Brands like Dodge can play a role there because of their performance heritage.” That, of course, is a subtle hint there’s still a future for the Charger and Challenger. Marchionne mentioned the cars later on and Motor Authority says he downplayed s...