Nother CarGuy

Tata has axed its plans to bring a Mazda MX-5-rivalling sports car to the market. At March’s Geneva Motor Show, the automaker unveiled the Racemo, what it dubbed as the world’s most affordable sports car. Despite its impressive design and claimed performance, Autocar India says the project has been shelved because executives believe it would be smarter to invest in its commercial vehicles. In recent times, Tata’s commercial vehicle business has floundered and while recently speaking with company shareholders, Tata company chairman N Chandrasekaran suggested the company needs to prioritize its commercial vehicles. “The commercial vehicle segment has witnessed a continued decline in market share and the passenger car performance has been muted,” he said. Tata originally intended on producing the Racemo around a new flexible architecture dubbed Moflex and ultimately wanted to launch a small city car and an electric crossover around it. Carscoops

Tata Motors sub-brand TAMO is using the 87th Geneva International Motor Show as a platform to launch 'Racemo', a two-seater sports coupe, blending Italian design and Indian ingenuity. Racemo is India's first globally developed "phygital" car, meaning it merges the physical and digital worlds, while also boasting strong connectivity features such as cloud computing, analytics, geo-spatial and mapping, as well as an increased human-machine interface. You can even play with the Racemo+ (the track version) in an interactive gaming environment using Microsoft's Forza Horizon 3 - by the way, this is the first Indian car to ever be available on this platform. "We launched our sub-brand TAMO as our answer to new technologies, business models and partnerships. Racemo is the first innovation from TAMO, and our emotional, unexpected leap to the future," said Tata Motors CEO, Guenter Butschek. "From styling and design to driver experience and tec...