Chery Launches New Exeed Brand For Europe, First Model Called The TX
China's Chery Automobile announced the creation of a new brand aimed at the European market named Exeed, with the inaugural model of the series being the TX SUV. The new Exeed TX debuted in pre-production form at the Frankfurt Motor Show and will become the first Chery model to be offered for sale in Europe. “In just a few years we intend to start selling a family of vehicles in European markets across multiple segments, with power supplied by a range of electrified powertrains,” said Chery CEO Dr. Anning Chen. “All Chery vehicles that are intended to be sold in Europe will feature class-leading connectivity, be fun to drive, offer flexible and spacious interiors and will provide comprehensive personalisation, all of which are aligned with our high standards of product quality and aftersales support,” Dr. Anning Chen adds. The Exeed TX rides on an all-new platform, specifically developed for the new model line and designed to host electrified powertrains. Tha...