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Rolls Royce Ends Phantom Production With 50 Zenith Collection Models

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The time for retirement has come  for the current generation of RR’s Phantom  with the company launching the last 50 Coupe and Drophead models in a special Zenith Collection form.  These already sold-out models will be tailored to  their customer’s tastes  and will come with unique features, including a new glass shelf housed in the tailgate, a large champagne fridge and a bespoke version of the company’s picnic hamper.  The armrests are now laser engraved with the locations where each model’s concept debuted, with Villa D’Este decorating the Drophead versions and Lake Geneva the Coupe ones.  A drawer on the dashboard now houses a numbered plaque in a polished aluminum case, showing the limited character of these models. Rolls Royce has also added in there a piece of metal extracted from the Phantom’s assembly line in Goodwood, along with the exact coordinates from where the metal came from.  The speedometer is housed in brushed steel, the leat...

Rolls-Royce commemorates end of Phantom with Zenith models

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Rolls-Royce will discontinue the current generation Phantom in 2016 after 13 years. Rolls will also axe the  Phantom Coupe  and  Drophead Coupe  in November, and the company won't build new versions of them on its future platform. However, the automaker will send off the pair in style with special edition models. The Phantom sedan will eventually return on Rolls' future aluminum platform, which will underpin  all of the company's models . Spy shots suggest  minor design tweaks  for the new generation Phantom, but there's no mistaking the massive vehicle's chiseled shape. The overall size should remain similar to the current one, but the lightweight metal and carbon fiber should dramatically reduce the weight. Rumors suggest it would still  use a V12 for propulsion , and there could be a plug-in hybrid variant later. "I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting...