Ford Killing All Sedans In North America
The announcement was made with little fanfare as it was tucked away in the company’s first quarter financial results. Buried underneath various statistics is a rather blunt statement that the company will “not invest in next generations of traditional Ford sedans for North America.” Instead, models such as the Fusion, Fiesta and Taurus will be phased out over the next few years. The company isn’t abandoning cars altogether as the company will keep the Mustang. Ford also confirmed plans to launch the all-new Focus Active in North America next year. Additional crossover-like vehicles are possible as the company noted it is exploring “white space” vehicles that “combine the best attributes of cars and utilities, such as higher ride height, space and versatility.” In a statement, Ford CEO Jim Hackett said “We are committed to taking the appropriate actions to drive profitable growth and maximize the returns of our business over the long term.” He went on to say the company will ‘pla...