New DS 7 Crossback SUV Launched Ahead Of Geneva Premiere
DS Automobiles is looking to take a major step towards luxury, comfort and autonomous driving with the brand new DS 7 Crossback. In terms of styling, the automaker wanted to make the DS 7 Crossback instantly recognizable, both from the front as well as from the rear, regardless of time of day. In order to achieve this, an emphasis was placed on the light signature, as the LED modules of the DS Active LED Vision headlights resemble faceted jewels, emitting a purple light when the car is unlocked, before pivoting 180°. The light signature is further emphasized by the vertical beads of the DRLs, working together with the scrolling indicators, whereas for the rear, each light is a full LED made from illuminated scales. "At all stages of the design process, the guiding aim for DS 7 Crossback was to express refinement excellence and the best know-how implemented to the highest standards. The result is there to see, with an ideally proportioned car brimming with personality. It...