Get Ready, Aston Martin’s Bringing The Iconic DBS Nameplate Back


Aston Martin sure is busy at the moment. While one would expect the British marque to have its hands full with the recent release of the new Vantage and the DB11 not too long ago, Aston’s busy at work on what they’re calling a flagship super GT. While we don’t know a lot, we do know that the car will be dubbed the DBS Superleggera.

Car enthusiasts and Aston Martin fans won’t have to reach into the deep recesses of their mind to know that the DBS nameplate has played a large role in the automaker’s history. The three letters have been a part of the brand for nearly 50 years. In 1967, Aston unveiled the first vehicle to have a DBS badge. More recently, we saw the nameplate return for the range-topping variant of the DB9 in 2007.

Well DBS fans, the name’s making a comeback. And it’s bringing something even more iconic with it – a Superleggera badge. Now that might throw even some of the astute fans for a loop.

Aston Martin tacked the Superleggera moniker onto vehicles like the DB4, DB5, DB6 Mark 1, and DBS. The automaker used the badge to let the world know that the car had a lightweight body by Carrozzeria Touring Superleggera. Cars with the emblem were the lightest of the bunch. That makes sense as the word Superleggera translates to super lightweight in Italian.

At the moment, Aston’s keeping a lot of the car’s specs to itself. But you can bet that the car will be light and have performance in mind. Another thing you can count on is the placement of the badge, which will be on the front fender – just like it was on the older cars.

“When you hear the name DBS Superleggera, you know what it is,” said Mark Reichman, Aston Martin’s chief creative officer. “It’s the definitive Aston Martin Super GT. It’s an icon, a statement and this one will be no different. We’ve pushed the boundaries of performance and design to give this car a distinct character and ensure it’s worthy of the heritage and weight that this name carries.”

The British automaker has gone from having nothing but old cars in its lineup to new ones that look amazing and have incredible performance. We’re definitely excited for the DBS Superleggera and you should be too.

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