Rolls Royce Reveals Futuristic 103EX To Celebrate BMW's 100th Birthday


The British luxury car maker presented today their Vision Next 100 concept, built to honor its parent company BMW centenary.

Codenamed 103EX, Rolls Royce’s futuristic concept is the company’s proposal for a fully autonomous coachbuilt luxury vehicle, featuring a hand-built chassis made from the most advanced materials. 

The company claims that by using cutting-edge manufacturing technologies will allow its customers to get involved even more in the design of the shape, size and silhouette of their future Rolls-Royce. 

What that means is that the famed British brand plans to return back to its authentic coachbuilding era by embracing the latest advances in technology. 

“The Rolls-Royce patron will continue to be a famous figure in the future,” explains Giles Taylor, Director of Design, Rolls-Royce. “I envision that the Rolls-Royce VISION NEXT 100 will play a key role in these people’s lives, guiding and conveying them effortlessly through their life’s journey in an exquisite sanctuary where they can reflect in peace ahead of arriving in the grandest style.”

There is no steering in the Rolls Royce 103EX’s cabin, freeing up space for the passengers who can enjoy their time on the sofa-like seat. Instead, there is ‘Eleanor’, the company’s virtual assistant and chauffeur. Much like in what we’ve seen in sci-fi movies, ‘Eleanor’ can not only drive the car to the desired destination but “advise her owners on itineraries, schedules and options before they leave their residence, reminding about appointments and tasks and making suggestions to ease any anticipated impediments.”

A transparent OLED screen mounted on the front wall of the cabin gives passengers all the information they need, with a finely crafted analogue clock hovering in a central position above it. 

The narrow 28in wheels are each hand built from 65 individual pieces of aluminium with Rolls Royce enclosing them so they can resemble a futuristic catamaran. The glass canopy over the cabin can open high enough to allow passengers to stand and provide shelter while a red light is projected to provide a carpet-like feel. 

Rolls Royce has opted for a zero-emissions electric powertrain for the 103EX as it acknowledges that V12 combustion engines are unlike to survive in the future, showing the path they will follow in the coming years.




















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