David Brown Automotive’s $100,000 Mini Remastered Is Cute, But Absurdly Expensive

David Brown Automotive has brought a trio of its Mini Remastered models to the ongoing Geneva Motor Show.

After an unforgettable appearance at last year’s event which included displaying a Speedback Silverstone Edition with an embarrassing spelling mistake, the cute Mini Remastered models on display bring some retro appeal to an event filled with cutting-edge concepts and bold production cars.

The David Brown Mini Remastered is much more than a restored classic Mini. In fact, the British company builds each Mini Remastered from the ground up with bespoke body panels. David Brown says it takes roughly 1400 hours to turn a donor Mini into the Mini Remastered. The only parts shared between the donor vehicle and the finished product are the engine and gearbox.

David Brown Automotive also works its magic on the Mini’s interior. There’s plush leather found throughout and a new dashboard with aluminum knobs. What’s more, the company fits a modern Pioneer infotainment system with Apple CarPlay and Android Auto. The seats can also be re-trimmed to the tastes of the customer.

Classic Mini donor cars which David Brown receives utilize a tiny 1275 cc four-cylinder engine. The coachbuilder can increase that to 1330 cc, allowing the engines to pump out 94 hp at 6100 rpm and 87 lb-ft (117 Nm). Standard Mini Remastered models retain the original car’s 1275 cc capacity and have 78 hp and 91 lb-ft of torque (123 Nm).

Then comes the price. David Brown will sell you a Mini Remastered from roughly £75,000 ($98,800) but prices can reach as high as £100,000 ($131.738).

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