BMW Concept M8 Gran Coupe Goes After Mercedes-AMG GT 4-Door


By unveiling the ultra-aggressive Concept M8 Gran Coupe at this year’s Geneva Motor Show, BMW is looking to put the world on notice, while giving the letter ‘M’ a whole new meaning.


In this particular case, ‘M’ stands for “more”, as in more of everything, says the Bavarian automaker. Aside from being a dynamic four-door saloon, the BMW Concept M8 Gran Coupe is also meant to embody a new facet of luxury.


“The BMW 8 Series will take over as the new flagship model of the BMW line-up and, as such, combines unsurpassed sportiness and elegance,” said BMW VP, Adrian van Hooydonk. “The BMW Concept M8 Gran Coupe offers a look ahead to the most exotic and alluring variant of the new BMW 8 Series.”


Just like how the all-new CLS and A-Class helped Mercedes introduce a new design language to the range, so will the 8-Series help BMW do the same. Visually, it sits close to the road, it has a broad stance and a very mean, almost evil-looking front end (even more so than the 8 Series Concept) – let’s hope all those features make it into production.


Its profile design is thoroughly dynamic as well. The long wheelbase, long bonnet, flowing roofline and short rear make for a sporty coupe-like shape, whereas the muscular arches let you know from afar that you’re staring at a performance-oriented product.


Other styling and overall aesthetic details include the tapered shoulders, CFRP roof, aerodynamically optimized exterior mirrors, gold-colored window graphic, hallmaker M gills, gold-colored brakes, wheels and M twin tailpipes, and even the Salève Vert paint finish, which appears to change from green to grayish blue depending on the light.


As for the rear-end design, there is a pair of sculpted taillights with black glass covers, a dynamic-looking bumper, prominent diffuser and the previously mentioned M twin exhaust pipes which really stand out.


“The BMW Concept M8 Gran Coupe is designed to stir things up, to polarise – it should move you emotionally,” argues Domagoj Dukec, VP of design for BMW M and BMW i. “With this car we want to reach people who are looking for something special and who want to stand out from the crowd. Here, BMW M is unmistakably taking luxury out of its comfort zone.”


The BMW Concept M8 Gran Coupe points directly at the upcoming 8-Series Gran Coupe and production M8 Gran Coupe, which will be introduced next year in order to round off the BMW 8-Series range.

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