Henrik Fisker Is Back In Business, Announces New Premium EV For 2017 Launch


Henrik Fisker had an interesting run with Fisker Automotive, offering the acclaimed Karma before applying for bankruptcy in November 2012. But now he’s back with a brand-new company and new ideas.

The Fisker Karma was considered the world’s first premium electric car with a range extender, but since all the company’s assets were acquired by a Chinese auto-parts maker, Mr. Fisker had to start from scratch with his new business. Good thing he still owned the trademark for the Fisker brand, then.

Now, the Danish designer has just announced Fisker INC., an American electric vehicle automotive company that's based in California. With his new venture, Fisker wants to develop unique, high-performance, electric vehicles in order “break new barriers within the automotive industry”.

Scheduled to showcase its first product in the second half of 2017, the vehicle will feature a patented battery that will deliver a significantly longer life and range than any battery currently on the market – according to Fisker, at least.

 Having learned from its past mistakes, this time, the company won’t rely on an independent battery provider, as Fisker Nanotech, the battery arm of Fisker Inc., will pioneer the development of these game-changing batteries.

“We have really been working in stealth mode. For the last two years, I have been looking at battery technologies and wanted to see if there was something that could really give us a new paradigm. We had the strategy of developing the technology as fast as possible without getting tied down to a large organization, which would hold us back. Now we have the technology that nobody else has. And there is nobody even close to what we are doing out there”, said Fisker in an interview with Bloomberg.

Apart from that, Fisker says the automobile will have never-before-seen design features, as well as more legroom and headroom than any of its competitors. 

Moreover, Fisker Inc. won’t make just one product and call it a day. In addition to launching a first-of-its-kind premium vehicle, the company is also developing a mass-market affordable car that will cost less than its competitors, while boasting a longer electric range.

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